What is Guangzhou Design Week?
First established in 2006, Guangzhou Design Week has become Asia’s largest design industry event providing a platform for designers from around the world to find inspiration and meet like minded individuals. The event has expanded into a partnership network of more than 200 cities in over 40 countries.
Who is Polilam?
Polilam was established in 2003 as an interior design studio, functioning as an in-house design department and today works with manufacturers to create specialized interiors for residential developments, condos and buildings.
What was the Brief?
Polilam wanted to gain a foothold in the Chinese market and it was imperative that the booth encapsulated the brand values of the company to a new audience.
The Challenge
In a crowded marketplace, Polilam needed to stand out from the crowd and showcase their products in an impactful way. It was important for the stand design to not only highlight the product range within the structure itself, but also offer an insight into the brand as a whole.
The Result
The contemporary stand design, was minimalist and clean. Using strong lines to represent Polilam’s strength within the industry.
