What is the Architect Expo?
Architect Expo is the largest building technology exposition in ASEAN attracting over 800 exhibitors and over 300,000 public visitors. Exhibitors promote a range of products from lighting to solar, smart home management systems, construction, digital construction and many more.
Who is Pixcera?
Pixcera creates customized works of art, designed in a way to meet requirements of interior and exterior designers. Specializing in ceramics, Pixcera is used by designers, architects and artists to provide unique house stylings.
What was the Brief?
Pixcera wanted to exhibit at the Architect Expo in BITEC Bangkok to present their products in a unique way, attracting visitors and demonstrating the various substrates they can work with.
The Challenge
In a sea of exhibitors, Fret Free Productions needed to design and build an exhibition booth that would stand out from the crowd and present the unique products on offer by Pixcera.
The Result
Fret Free productions designed Pixcera’s stand under an art gallery concept – highlighting extraordinary artwork and a wide range of substrates. A clean and modern design was developed, utilising straight lines and a minimalistic structure. LED halo lighting helped to create focus, and soften the angled edges.
The client was extremely happy with the end result, and we were informed after the show that the exhibiting experience paid off with a sound return on their investment.
