What is IAAPA?
IAAPA is the premier trade association representing the attractions industry, hosting global events and conferences to exchange ideas and best practices among those in the industry. IAAPA is also an indispensable platform that provides tools and resources to help businesses become more successful and has established itself as an authority within the attractions industry. Members of IAAPA come from a variety of sectors and backgrounds, including professionals from amusement parks, theme parks, zoos, museums, manufacturers, and many more.
Who is KCC?
KCC is a forerunner in the design and realization of entertainment projects around the world, with a network of offices and teams bringing a unique blend of commercial and operational experience to every project. Since its humble beginnings focusing on creating karting centers – from which it gets its name (Karting Concept Company) – the business has expanded into key areas, including the design and construction of indoor and outdoor theme parks, water parks, snow and ice parks, racing centers, and family entertainment centers.
What was the Brief?
KCC required a stand to showcase their extensive portfolio of projects in a clean and concise manner to appeal to participants from all over the globe. With such a wide variety of expertise, the exhibition booth at QSNCC needed maximum impact within a limited size space.
The Result
The stand was designed, utilising light boxes and a 3m x 2m LED video wall to highlight KCC’s portfolio. Towering above neighbouring spaces at 4 meters, the stand design captivated a visual experience that attracted visitors. The layout facilitated easy exploration of KCC’s extensive portfolio, showcasing high-quality images and dynamic videos that highlighted their diverse projects in the entertainment industry. Ample seating areas offered space for in-depth discussions, and the information counter within its recessed touch screen offered the perfect reception area to qualify visitors.
Overall, the booth not only made a significant impact at IAAPA Asia, but also enhanced KCC’s visibility and reputation, leading to promising new partnerships and opportunities in the industry.
