What is the Global Gypsum Conference & Exhibition?
This annual exhibition is an important event in the calendar for gypsum professionals and attracts a variety of people from around the world in a number of fields including product manufacturers, academics, technology companies, traders and many more. The event covers topics from market trends, new technology and energy efficiency and is considered by industry professionals as the must-visit gypsum exhibition.
Who is Gyptech?
Gyptech is a leader in the design, construction, and commissioning of wallboard equipment and services, with offices in Europe, North America and South America. Gyptech has established a strong reputation of providing high quality, reliable equipment for wallboard production. Designed, built, installed and backed by extensive industry experience.
What was the Brief?
As a key player in the industry, Gyptech required a dominant and eye-catching position on the exhibition floor, with a design to immediately convey their brand values. A key focus on plant machinery visuals and comfortable discussion areas was essential to the bespoke booth design and build.
The Challenge
Fret Free Productions was tasked with designing and building a bespoke exhibition solution that represented the values that Gyptech strive for. Numerous products had to be showcased in the best possible way, with enough seating for the company to welcome existing and potential clients.
The Result
The bespoke booth design and build for Gyptech featured clear, concise branding, ample open space with comfortable seating and a professional presentation of products for all passers-by to see.
